Tuesday June 12, 2012 11:25 pm Leave a comment
Yet another reason to ensure you’re using Adblock.
I’m betting this won’t work for broadcasting, except in those very rare cases where there is a genuine consensus, like, say, the desirability of living long and prospering. In the more typical scenario, where beliefs and opinions are divided, sometimes bitterly, any neuromarketing broadcast to the population at large, will be as likely to alienate as motivate. Mind you, I concede that provoking such polarization will occasionally be the aim and yes, it will work in that context.
But when they start narrowcasting with these techniques, we’ll see some really serious social, commercial and political manipulation made relatively scalable and trivial. And targeted web advertising is right in the centre of their sights as we speak. It’s whole point is narrowcasting, where they know, already, what mindset and beliefs the target holds. Armed with that insight it is clearly going to be pretty easy pretty soon to pick the symbolism which will most profitably leverage that knowledge.
You’ll even persuade yourself you wanted to do it.