Peter Christ

Is his REAL name.
Honestly.
Now button yer lip and listen to what he has to say.

Easily the most concise and articulate presentation (I’ve ever seen) of the case against the War On Drugs. Like all other attempts, it will not penetrate the dense wall of fear and ignorance which cushions the authoritarian from reality. But it might reduce the numbers recruited to their cause…

Neuromarketing – How to Focus the message on YOU

Yet another reason to ensure you’re using Adblock.

I’m betting this won’t work for broadcasting, except in those very rare cases where there is a genuine consensus, like, say, the desirability of living long and prospering. In the more typical scenario, where beliefs and opinions are divided, sometimes bitterly, any neuromarketing broadcast to the population at large, will be as likely to alienate as motivate. Mind you, I concede that provoking such polarization will occasionally be the aim and yes, it will work in that context.

But when they start narrowcasting with these techniques, we’ll see some really serious social, commercial and political manipulation made relatively scalable and trivial. And targeted web advertising is right in the centre of their sights as we speak. It’s whole point is narrowcasting, where they know, already, what mindset and beliefs the target holds. Armed with that insight it is clearly going to be pretty easy pretty soon to pick the symbolism which will most profitably leverage that knowledge.

You’ll even persuade yourself you wanted to do it.

Thinking in a Foreign Language Makes Decisions More Rational | Wired Science | Wired.com

intuitively makes sense but doesn’t offer much comfort as a means of promoting increased social rationality. Half the planet struggles to speak a single language competently; fat chance they’ll consider learning a second…

Proper History

Can’t embed this video, unfortunately (and it’ll expire in a few days anyway) but, if you can, you should download and watch it at your leisure. It’s my kind of history. The History of the real people, rather than the routine fantasy in which all our history is made by glorious leaders…

NASA Perpetual Ocean: The Ocean Surface Currents around the World – information aesthetics

more hypnotic data visualisation:
this time two years worth of ocean current circulation data


…if you think that’s cool, and you have the bandwidth, storage space and an HDTV linked to your computer, I strongly recommend downloading the full 20 minute HD Video (4Gb)

Its good enough to watch without getting stoned!

3.14159265358979323846264338327950288419716939937510582097494459230781640628620899862803482534211706798214808651328230664709384460955058223172535940812848111

I’m more fascinated by the fact that they’ve made this information marketable than by the information itself…

Tabloid Watch: body fascism

This, and much else on the site is pure gold. Have you any idea how much drivel you have to crawl through to be able to perform a dissection as good as this? And it doesn’t take too much of your precious time to absorb the message.

My only complaint is that, clearly, nowhere near enough punters know about or visit such sites and we desperately need them to…

Tabloid Watch: body fascism.

Google and Your Memory – Online Colleges

the key passage in this interesting summary is:

“Our Recall is flawed. Every time we recall a memory we also remake it. Google acts like a fact checker, helping us avoid many errors.”

It’s not quite that simple because google gives you access to the wrong answers just as easily as the right ones, but with a bit of practice, you can learn how to assess the validity of the online sources. (The shortcut is to use wiki, which is now at least as reliable as the “professional” encyclopaedias)

Nevertheless, that key function is rapidly changing the world at micro and macro levels. Arguments over trivial facts (who sung that song, starred in that movie etc) were the first to go. Not because of google but rather because of broadband. Once we had a permanent online connection and it became trivial to fire up the browser and look up the answer to the question, many people, rather than argue the toss (and, perhaps more importantly, rather than be made to look foolish) started saying “why not look it up on the web”. Google’s dominance arose later, when it made itself the superior search engine.

Nowadays, the same functionality is available on any decent smartphone so the same access to instant answers is available wherever we have a decent signal.

The social and political significance of this technological achievement is even more important than it’s potential for changing our psychology and brain function. It means that it’s becoming increasingly difficult for politicians and other manipulators to lie to us. This is the root of the authoritarians’ battle to control the internet. Whether they’re conservatives, communists or creationists, they’d all prefer you to see only the messages they approve.
Google and Memory
Research and Design by: Online Colleges Site

10 Awesome Online Classes You Can Take For Free

by interesting coincidence, I “stumbled” this site immediately after blogging my previous comment about how the web is helping with the “ignorance” problem…

10 Awesome Online Classes You Can Take For Free.